TikTok’s Legal Battle: A Wake-Up Call for Startup Marketing

Explore the potential impact of the Supreme Court case TikTok v. Garland on startups relying heavily on TikTok for marketing. With national security concerns threatening a ban, discover how this could reshape digital marketing strategies and the creator economy. Learn from expert insights on diversifying social media approaches to stay resilient in the tech industry.

Sources:
https://hypepotamus.com/news/tik-tok-ban-impact-on-startups/
https://coloradobiz.com/record-35-cu-boulder-startups-launched-last-year/
https://www.pymnts.com/artificial-intelligence-2/2025/elon-musk-startup-xai-launches-app-offering-access-to-grok-chatbot/
https://www.spacedaily.com/reports/Siemens_launches_initiative_to_support_startups_with_advanced_technology_999.html

Outline:
(00:00:00) Introduction
(00:00:42) Temperature Check: So, you built your startups marketing around TikTok. What if it is banned?
(00:03:48) Record 35 CU Boulder startups launched last year
(00:07:14) Elon Musk Startup xAI Launches App Offering Access to Grok Chatbot
(00:10:32) Siemens launches initiative to support startups with advanced technology